5 Reasons Why Social Media is crucial for SEO

What the heck does social media have to in relation to SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. While social media has become a growing channel for marketing in recent years, the majority of firms haven’t yet begun to benefit from it. This is especially true for companies that are investing in SEO. Creating and managing social media accounts are extremely essential to aid in SEO efforts, although the benefits are not immediately obvious. Here are five benefits of social media is essential for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for some time now. Social engagement occurs when people comment, sailorsexchange.net/__media__/js/netsoltrademark.php?d=socialwb.com%2f%25d8%25b4%25d8%25b1%25d8%25a7%25d8%25a1-%25d9%2585%25d8%25aa%25d8%25a7%25d8%25a8%25d8%25b9%25d9%258a%25d9%2586-%25d8%25aa%25d9%2588%25d9%258a%25d8%25aa%25d8%25b1%2f (thedonatori.org) like, share, or tweet about an article. The more the number of social interactions that a piece content is able to get, the more social signals it will bring to your website. Search engines look at the social signals they receive, and consider it an index of quality when ranking content. This allows search engines to decide what people find most useful and also what they consider to be high-quality. If an article receives lots of social engagement, it can be instantly identified.

2.) Link Building

It’s past the period when you could just go out and ask for hyperlinks from other sites. With the emergence of Google’s Panda and Penguin algorithm SEOs are now forced to perform link building in the old fashioned way by creating high-quality content which is relevant to linking. How can you get your content to websites who are willing to link to your website, even if you ask them directly, which would be thought to be “unnatural”? Social media is the way to go. Social media allows you to put your content in front of relevant audiences that may be convinced to link to it when it’s worthy of linking to. They will also promote your content to their network, further increasing the influence of your content.

3.) Content Amplification

No matter how top-quality the content you publish, it’s not going to achieve much success until you amplify it. Email marketing is great method to boost content but it’s only going to be able to reach the people on your list of marketing contacts. You can reach new audiences through social media. If you publish your content to your followers, they will share it with their own followers in the event that they find it helpful. The people who share it will be able to share your content with their followers, increasing the reach of your content. You will also gain relevant traffic and inbound links, social signals, and brand recognition, all of which are used by search engines for content assessment of quality.

content amplification lifecycle

4) Brand Communication and Awareness

Search engines can use brand identity and awareness to determine the credibility of your website and how reliable it ought to be within their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the quality of your content. This is what Google calls co-citation. The creation of these co-citations via social media can boost Google’s trust in your website as well as helping by bringing in search queries that are branded.

5.) Social Indexing

Search engines have been indexing social media profiles for a number of years now which means that they show up in search result pages. This allows your company to be displayed in search results for branded search queries , which is more than just your company website. This is even better. Individual tweets from Twitter were once indexed and shown in search results too providing another method for your website to be ranked in search. It was temporary, however it ended and Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.