Five Reasons Social Media is essential for SEO

What does social media have to offer SEO? MWI gets the information frequently from prospective and current clients. Social media is an incredibly expanding marketing channel that many companies have only just begun using in the past few years, however it’s vital to take advantage of it – especially if you’re investing efforts in SEO. While the advantages of social media may not seem immediately apparent, they’re crucial to SEO aid. Here are five reasons why social media is important for Pratika-insegnanti.net/blog/index.php?entryid=93529 SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for a long time now. When people tweet, like or comment on the content that is known as a social engagement. A piece of content that has more social engagements will have more social signals. Search engines measure these social signals, and use it as an index of quality when ranking content. It’s a way to determine the content that people consider useful in comparison to what their algorithm determines to be of high quality. A piece of content could be quickly indexed whenever it’s attracting a significant amount of engagement on social media.

2.) Link Building

Long gone are the days of going out and asking for websites to link to yours. In the wake of Google’s Panda and Penguin algorithm SEOs have to do link building the traditional way and create content of high-quality that is linked-worthy. How do you reach websites that will link to your site, if you ask them directly, which would be thought to be “unnatural”? Social media can help. Social media lets you publish your content to interested audiences who might be willing to link to it should it be worth linking to. These people will spread your content among others, increasing your influence.

3) Amplification of content

It doesn’t matter how good your content is, it’s not going to be popular in the absence of amplifying it. Email marketing is a great way of amplifying content but it will only reach those in your list of marketing contacts. You can also reach new audiences via social media. If you share your content, the people who follow you will spread it to their networks should they find it valuable. They will then spread the word to their networks to increase your reach. Additionally, you will gain relevant traffic and inbound links, social signals, and brand recognition and are used by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines can use brand reputation and image to assess the quality of your site and how trustworthy it must be for their ranking algorithms. Social media can help build an image for your business and also boosts the quality of your content. This is what Google calls co-citation. Building these co-citations through social media will help improve Google’s trust in your company web page and also assist by bringing in search queries that are branded.

5.) Social Indexing

Search engines have been indexing social media accounts for a number of years now, which means they now appear on the search results pages. This lets your brand be displayed on search results when you type in branded search queries that are not limited to the site of your business. But it gets even better than that. Individual Tweets from Twitter were at one time indexed and displayed in search results, too – enabling another way to ensure your content’s ranking in the search results. That was only temporary for a couple of months, until Google decided to cease using the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.